how to write a business plan (with an examples)

how to write a business plan (with an examples)
Business is a specific activity for the purpose of receiving money from customers. Which involves important parts like business planning, business development, business income and business income loss.

A Business plan is important among all these functions of business. which serves to achieve the goals of a business. It also attracts customers, partners and serves as a roadmap or direction for a business.

Since, a business plan is the written constitution of a business. So it is important to write down the plans well. It is basically stored in the form of a business file.

This is part of an important characteristic of a successful trader. Which is the key to every successful business and hence, it should be recorded in a well-planned manner.

We write a business plans with nine factors in mind. For example: Executive Summary, Company Description, Market Analysis, Organization and Management, Products or Services, Marketing and Sales Strategy, Funding Request, Financial Projections, Appendix.

Also I will write 2 examples to write your business thoughts. Which will help you a lot in writing a business plans. As a result, it will be easier to write your plans and you will be able to formulate a strong plan.

how to write a business plan

The task of writing a business plan involves a few key steps outlining your business goals, strategies, and what you need to achieve them.

It is very important to have a business analyst to write the business strategies of your business. A business analyst's job is to analyze various business issues and help implement them within the business. However, below are nine valuable points for writing a business plan:

1. Executive summary

What is the core structure of your business built on? Mention all its identities in summary form. It outlines the familiar, brief history and goals of your business. Eg: Identity, business objectives, market opportunities, financial highlights.
  • Introduction: Briefly describe your business, its goals, what it does, what it is and your vision.
  • Business Objectives: What purpose your business is working towards and here you outline the short term and long term goals of your business.
  • Market Opportunity: Highlight how much your business can benefit a market.
  • Financial Highlights: Create a small chart of your deposited revenue, profit and funding needs.
  • Product or Service: Briefly describe what type of product or service your business offers.

2. Company description

Give details about your business. What a customer and partner wants to know about your business. Eg: Business Structure, Business Model, Unique Selling Proposition.
  • Business Structure: Describe the legal structure and business structure of your business (eg, sole proprietorship, partnership, corporation, what type of business it is, what your business is based on, etc.).
  • Business model: Explain how your business makes money. So that everyone including common customers can understand it.
  • Industry Background: Write context about the industry and how your business is similar to your customers.
  • Unique Selling Proposition: What product or service makes your business unique. Write in detail which products or services are the best sellers in your business and why.

3. Market analysis

Business success requires understanding market movements and offering products or services as per market demand. In order to conduct market research, target market, competitive analysis, market trends.
  • Market Research: Present information on market size, growth trends and key targets for a product or service.
  • Target Market: Define your ideal customer demographic and include what age group of boys or girls your business is targeting and who they are.
  • Competitive Analysis: Analyze your competitors' strengths and weaknesses. Also work out what products or services your competitors are not working on and incorporate them into the plan.
  • Market Trending: Discuss relevant industry trends and forecasts. So that it is easy to implement the plan.

4. Organization and Management

Managing employees in various positions within your business and checking and supervising that they are doing their job properly. Eg: organizational structure, team management, consultants.
  • Organizational Structure: Outline the hierarchy and roles within your company. Mention what happens regularly in your business and what you do very efficiently.
  • Team Management: Provide relevant experience and influence your leadership team. Also mention the type of management between you and your employees.
  • Advisors: List any external advisors or board members. Make sure you have a proper understanding of external advisors.

5. Product and service 

The product or service is very important to a business. Because a business activity is conducted with some number of goods or services and many consider the goods or services as the core of a business. So creating a product or service offering, product life cycle, research and development, product or service accounting is essential.
  • Create Offers: Create offers for your business targeting different topics. So that the customer can keep a distinct eye on your product or service.
  • Product Lifecycle: Enter how long your product or service lasts and when you update it.
  • Research and Development: Conduct research on your business's products or services. To provide product or service updates and to improve the product or service.
  • Product or service accounting: List any patents, trademarks, or proprietary technology. So that your product or service account is always there.

6. Marketing and sales strategy

A business has to manage the marketing of goods or services. Which largely depends on the transportation and sales strategy of the product or service. For example: marketing plan, sales strategy and customer retention.
  • Marketing Plan: Finalize a draft of how and what to do to market your business.
  • Sales Strategy: Write a proper plan on what strategy will sell your product or service more.
  • Customer Retention: Clearly document what you intend to do to improve and maintain the quality of your product or service.

7. Referring to financing

Business is an investment prone profession. Where in all cases money acts as a big factor. Eg: Understanding financing needs, funding sources, future funding. In all these cases money is needed and management is also needed. 
  • Understanding Funding Requirements: Write down all aspects of how much money a platform needs and how much you need to grow your business.
  • Funding Sources: List the funding sources from which you will raise money for your business.
  • Future Funding: Creating a complete profile of what you will finance within your business.

8. Financial projections

Consider taking plans for business to be financially profitable. It can be financially sustainable and make future plans. Eg: Revenue Model, Financial Statement, Break Even Analysis, Financial Projection.
  • Revenue Model: Design what your business environment and model will look like. So that in time you can invest well in your revenue model.
  • Financial Statements: Prepare projected income statement, cash flow statement and balance sheet.
  • Break Even Analysis: You specify in your plan when your business expects to be profitable.
  • Financial projections: Project your financial receipts and estimate a robust plan.

9. Appendix

Include specific topics outside of your business. Which is helpful for your business. Such as: supporting documents, analysis and statistical charts, sources and references, helpful to the reader.
  • Supporting Documents: Include additional documents such as resumes, legal agreements, detailed research and technical specifications.
  • Analysis and Statistics Charts: Read analysis and solutions for different aspects of your business. Also, record all the data about when your business made a profit and when it made a loss, in statistical form, which products, how much customers bought, which age group bought more.
  • Sources and References: List the sources from which the business support came and name the person who invested the percentage of money in the business as a reference.
  • Helpful for the reader: Provides helpful information for better understanding of the main content. So that common people including customers can easily understand your plan and can easily decide for your business.

Tips for writing a business plan

Be clear and concise: Make sure your plan is easy to understand and jargon-free.

Use Evidence and Data: Support your claims with research and data. 

Be realistic: Set achievable goals and provide realistic financial projections.

Review and Revise : Continuously review and update your business planning as your business grows and develops

Attached an examples on a business plan 

A business Plan Example: EcoTech Solutions

Executive Summary

EcoTech Solutions aims to revolutionize the green technology sector by offering innovative and sustainable energy solutions for both residential and commercial clients. Our primary products include solar panels, energy-efficient home systems, and smart grid technologies. With a mission to reduce carbon footprints and promote renewable energy, EcoTech Solutions is poised to lead the market with cutting-edge technology and exceptional customer service.

Company Description

Company Name: EcoTech Solutions  
Founded: 2024  
Location: San Francisco, CA  
Legal Structure:** LLC  

EcoTech Solutions was established to address the growing demand for sustainable energy solutions. Our team comprises industry experts with extensive experience in renewable energy, technology development, and customer service. We strive to provide high-quality products that meet the evolving needs of our clients while contributing to environmental conservation.

Market Analysis

The renewable energy market is projected to grow significantly over the next decade, driven by increasing environmental concerns and government incentives. The global solar power market, in particular, is expected to reach $223.3 billion by 2026. Our target market includes environmentally conscious homeowners, businesses seeking to reduce energy costs, and government entities investing in sustainable infrastructure.

Target Market Segments:

  • Residential homeowners (30%)
  • Small to medium-sized businesses (40%)
  • Government and educational institutions (20%)
  • Large enterprises (10%)

Products and Services

1. Solar Panels:
  • High-efficiency photovoltaic panels
  • Installation and maintenance services
  • Financing options for residential and commercial clients
2. Energy-Efficient Home Systems:
  • Smart thermostats and lighting
  • Home energy management systems
  • Battery storage solutions
3. Smart Grid Technologies:
  • Advanced metering infrastructure
  • Demand response systems
  • Energy management software

Marketing Strategy

Our marketing strategy focuses on building strong relationships with our customers through education, exceptional service, and community engagement.

Key Marketing Activities:

  • Digital marketing campaigns (SEO, social media, and content marketing)
  • Partnerships with real estate developers and construction companies.
  • Participation in industry trade shows and green energy expos.
  • Educational workshops and webinars on renewable energy benefits.
  • Sales Strategy
EcoTech Solutions will employ a direct sales approach combined with strategic partnerships. Our sales team will be trained to provide expert consultations, ensuring that clients receive tailored solutions that meet their specific energy needs.

Sales Channels:

  1. Direct sales team
  2. Online sales platform
  3. Partnering with local contractors and builders

Financial Projections

Year 1:
  • Revenue: $2 million
  • Net Profit: $200,000
Year 2:
  • Revenue: $5 million
  • Net Profit: $700,000
Year 3:
  • Revenue: $10 million
  • Net Profit: $2 million

Funding Requirements

EcoTech Solutions seeks $3 million in seed funding to cover initial operational costs, product development, marketing, and staffing. 
This investment will be used to:
  • Develop and produce our solar panels and energy-efficient systems
  • Implement our marketing and sales strategies
  • Hire skilled professionals to drive business growth

Management Team

  • John Doe, CEO: 15 years in renewable energy sector, former VP at GreenTech Corp
  • Jane Smith, CTO: 10 years in technology development, PhD in Electrical Engineering
  • Richard Roe, COO: 12 years in operations management, former Director of Operations at Solar Innovations

Example Conclusion

EcoTech Solutions is well-positioned to become a leader in the renewable energy market. With a clear vision, experienced team, and strong market demand, we are confident in our ability to achieve significant growth and make a positive impact on the environment. We invite investors to join us in driving the future of sustainable energy.


However, writing a business plan has its own way of writing a business plan. But today's business plan writing rules and examples will help you write a different and better one for your business. I hope your written plan will attract customers and partners through all the topics Executive Summary, Company Description, Market Analysis, Organization and Management, Products or Services, Marketing and Sales Strategy, Funding Request, Financial Projections, Appendix etc.

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